The Facebook Pixel, now part of Meta pixel setup, tracks visitor actions on your website so you can measure ads.
Steps
- Open Meta Events Manager.
- Create a dataset or pixel.
- Choose how to install it: manually or through a partner like WordPress.
- Add the code or connect your platform.
- Test events with the Test Events tool.
Tips
- Track key actions like purchases or leads.
- Check browser privacy tools that may block tracking.
FAQ
Is it free?
Yes.
How do I know it works?
Use the test tool or helper extension to see events fire.
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