Facebook Reels have a maximum length that Meta can change, so always confirm the current limit in the Reels editor before you plan a video. Shorter, tight videos usually hold viewers better.
Steps
- Open the Reels creator and check the time limit shown on the timeline.
- Script a hook for the first 2 to 3 seconds.
- Keep one idea per Reel and cut pauses.
- Add captions, since many people watch on mute.
- Finish with a simple call to action such as follow or comment.
Tips
- Post vertical 9:16 video.
- Use original or licensed audio only.
- Review Insights to see where viewers drop off.
FAQ
What is the best Reel length?
There is no fixed best length. Start with short Reels and keep the ones that hold watch time.
Can I upload longer videos?
Yes, longer videos can be posted as regular videos instead of Reels.
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