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What Is a Good Engagement Rate on Instagram?

A good engagement rate varies by niche and size.

Steps

  1. Calculate your rate.
  2. Compare to similar accounts.
  3. Look at the trend.
  4. Improve content.
  5. Track monthly.

Tips

  • Larger accounts see lower rates.
  • Quality beats numbers.

FAQ

What number is good?

Often a few percent, but it varies.

Where to compare?

Similar accounts.

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